EPISODE · Nov 30, 2023 · 4 MIN
Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More
from Sounds Profitable
Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex VuocoloAd revenue is growing faster than expected, per analyst by Ryan BarwickDigiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics…as for the rest of the news: The trailer and IndieGoGo campaign for Age of Audio: A Tale of Modern Audio Storytelling are now live (spoiler alert: Sounds Profitable’s own Tom Webster makes an appearance), Magellan AI has published their October 2023 top movers and shakers in podcast advertising, and AdExchanger proposes programmatic CTV is in its ‘consolidation phase’ (a phase podcasting has already experienced and matured from).
What this episode covers
Here's what you need to know for today in the business of podcasting: Strong online sales show Black Friday was an ‘omnichannel event’ by Alex VuocoloAd revenue is growing faster than expected, per analyst by Ryan BarwickDigiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot How audience-first creative is amplifying audio and video campaigns for 2024 by Alex Donics…as for the rest of the news: The trailer and IndieGoGo campaign for Age of Audio: A Tale of Modern Audio Storytelling are now live (spoiler alert: Sounds Profitable’s own Tom Webster makes an appearance), Magellan AI has published their October 2023 top movers and shakers in podcast advertising, and AdExchanger proposes programmatic CTV is in its ‘consolidation phase’ (a phase podcasting has already experienced and matured from).
NOW PLAYING
Ad Revenue Beats Expectations, Black Friday Goes Omnichannel, New Podcast Documentary, & More
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.