EPISODE · Feb 7, 2026 · 27 MIN
Adam Cohen, Co Founder of Wavers, on creating a better-for-you chip snack!
from Legends N Leaders · host Ben Weiss
David Dobrik and Adam Cohen teamed up to launch Wavers, a low in calories chip that is themed around David's hit pizza shop. With a unique shape, Wavers have gained immense traction as a fun and tasty alternative. With Adam's extensive background in the food business, he realized there was a great opportunity to enable David to take what he loves about Doughbrik's Pizza and expand it in a very scalable way through snacking. Adam talks about how the idea came about, positioning the brand in Costco and other retailers, and what the expansion plans look like!
What this episode covers
David Dobrik and Adam Cohen teamed up to launch Wavers, a low in calories chip that is themed around David's hit pizza shop. With a unique shape, Wavers have gained immense traction as a fun and tasty alternative. With Adam's extensive background in the food business, he realized there was a great opportunity to enable David to take what he loves about Doughbrik's Pizza and expand it in a very scalable way through snacking. Adam talks about how the idea came about, positioning the brand in Costco and other retailers, and what the expansion plans look like!
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Adam Cohen, Co Founder of Wavers, on creating a better-for-you chip snack!
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