EPISODE · Aug 7, 2025 · 42 MIN
Adapting to the Age of Generative AI with Jennifer Kattula
from Unserious · host J.B. Skelton and Molly McMahon
Most companies are implementing AI backwards: they're starting with the technology and hoping their people will figure out how to use it. For the season opener of Unserious recorded live at the Meltwater Summit, J.B. and Molly sit down with Jennifer Kattula, CMO of Microsoft Advertising who revealed why the organizations actually succeeding with generative AI are doing the exact opposite. They're starting with their people. Follow Jennifer on LinkedIn and check out Microsoft Advertising to revolutionize your ad creation experience with Copilot.Follow Unserious in your podcast app, at unserious.com, and on Instagram and Threads at @unserious.fun.
What this episode covers
Most companies are implementing AI backwards: they're starting with the technology and hoping their people will figure out how to use it. For the season opener of Unserious recorded live at the Meltwater Summit, J.B. and Molly sit down with Jennifer Kattula, CMO of Microsoft Advertising who revealed why the organizations actually succeeding with generative AI are doing the exact opposite. They're starting with their people. Follow Jennifer on LinkedIn and check out Microsoft Advertising...
NOW PLAYING
Adapting to the Age of Generative AI with Jennifer Kattula
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.