Adaptive Experimentation for Paid Marketing Optimization [Instacart]
An episode of the Snacks Weekly on Data Science podcast, hosted by Pan Wu, titled "Adaptive Experimentation for Paid Marketing Optimization [Instacart]" was published on December 16, 2024 and runs 9 minutes.
December 16, 2024 ·9m · Snacks Weekly on Data Science
Summary
In this episode, we will introduce the concept of paid marketing. We’ll explore how Instacart’s team developed an adaptive experimentation framework that continuously balances exploration and exploitation, ultimately maximizing marketing efficiency. For more details, you can refer to their published tech blog, linked here for your reference: https://tech.instacart.com/bandits-for-marketing-optimization-f5a63b9bfaa7
Episode Description
In this episode, we will introduce the concept of paid marketing. We’ll explore how Instacart’s team developed an adaptive experimentation framework that continuously balances exploration and exploitation, ultimately maximizing marketing efficiency.
For more details, you can refer to their published tech blog, linked here for your reference: https://tech.instacart.com/bandits-for-marketing-optimization-f5a63b9bfaa7
Similar Episodes
Jun 19, 2025 ·46m
Jun 13, 2025 ·40m
May 20, 2025 ·80m
May 13, 2025 ·74m
May 7, 2025 ·64m