Addressing Controversial Topics In Your Marketing Material

Does the thought of addressing controversial topics in your marketing material make you cringe? Or you want to speak up but you’re stuck wrestling with what to post? If so, you’re in good company because many entrepreneurs struggle with anxieties around what to say (or what NOT to say!) on their brand platforms about hot button issues in the news. In this episode, I’m diving into this topic to help you navigate the balance between transparency and professionalism in a way that aligns with your integrity, four key things to help you think about this in a different way, and examples of how my clients and I navigate this. Ready? It’s a juicy one!I’m sharing:The hardest post to shareSomething to keep in your back pocket when considering whether or not to post3 questions for you to consider to help you think through how you want to show up on the internetHow professionalism has changed and what that means for your business’s marketingThe thing that really holds us back from sharing our views online (and how to overcome it)Reach out to me: [email protected] more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.comFollow me on Instagram: https://www.instagram.com/willowandoaksolutions/