ADHD Entrepreneurs: Why You're Probably Charging Way Too Little (And How to Fix It) Ep 112

If you love what you do, how can you justify charging real money for it? If it feels easy to you, shouldn't it cost less? Nope, not at all! Sherry and Val break down why ADHD entrepreneurs, especially women, wildly undercharge for their services. We talk about the thought patterns that keep pricing low: "I love to do it so it feels weird to charge," "It feels easy to me so how can I justify this price," and the absolute kicker, offering friends and family discounts before they even ask.This episode covers knowing your numbers before you go full time, why you need to stop thinking hourly and shift to value based pricing, the 30 percent tax rule that saves your future self from panic, and why, if you haven't increased prices in the last 12 months, this is your sign. We also get into the incremental price increase strategy that builds confidence without the leap, how investment level impacts client results, and what to do when pricing feels emotionally charged.Whether you're starting out or you've been in business for years, double your prices. Seriously. You're an expert even when it feels easy. Price accordingly.Connect with us:Book a free call with Val (financial planner): https://calendly.com/valerie-stratfordBook a free call with Sherry (financial coach): https://app.acuityscheduling.com/schedule.php?owner=17480698&appointmentType=25737393Val's Instagram: http://www.instagram.com/you.me.and.moneySherry's Instagram: http://www.instagram.com/moneymindsetfcPodcast Instagram: http://www.instagram.com/mind.money.adhd.podcastSherry's TikTok: https://www.tiktok.com/@moneymindsetcoaching