Adventure Time

The exciting growth the Powersports industry experienced this past year can be attributed largely to the growth in adventure riding. In the 10th and final episode of Centerstand Season 2, Robert Pandya sits down with Inna Thorn, Director of Operations, and Tim James, VP and Creative Director, of  Backcountry Discovery Routes® (BDR®), a non-profit organization that creates off-highway routes for dual-sport and adventure motorcycle travel. Beyond exploring the recent growth in the adventure riding sector, this episode reveals and how dealers, OEMS, and brands can find success leveraging the market.Show Notes 00:00:00 00:00:01Host Robert Pandya introduces Season 2 episode 10 of Centerstand, the final episode of the Season, and the theme of adventure riding, the industry’s fastest growing sector.00:00:00 00:01:00Robert welcomes episode guests from Backcountry Discovery Routes (BDR), Inna Thorn, Director of Operations, and Tim James, VP and Creative Director.00:00:00 00:02:00Inna speaks to her position at BDR and her passion for adventure riding.00:00:00 00:4:00Inna explains how BDR works with dealers.00:00:00 00:6:20Tim speaks to his position at BDR and provides background on the makeup of the company.00:00:00 00:9:15The guests speak to the bump in adventure bike sales and the opportunities the company has had to expand.00:00:00 00:12:00Tim explains how the marketing approach has changed in the past year in order to stay connected with customers.00:00:00 00:14:20Tim reveals plans to go back to events.00:00:00 00:16:45Inna speaks to how BDR is reaching new riders.00:00:00 00:19:00Inna reveals how BDR works with sponsors, and partners with OEMs, and how BDR helps promote brands.00:00:00 00:32:30Inna and Tim explain how BDR decides which companies to partner with.00:00:00 00:25:30Tim shares advice to dealers to increase retention and build a community.00:00:00 00:27:40Inna shares advice on how to build and engage the community.00:00:00 00:32:00Tim and Inna shares their biggest advice for the dealer and OEM market. 00:00:00 00:34:30Robert closes the conversation and announces there will be a Season 3 of Centerstand. He invites listeners to share any topic ideas for the upcoming Season with [email protected].