Advertising on the Fastest Blockchain | LabTalks S4 EP11 | Rebecca Simmonds

What does it take to run 25 million ad transactions a day, on-chain? In this episode, Alkimi CEO Ben Putley sits down with Rebecca Simmonds from Walrus Protocol to break down how Alkimi uses Sui’s full stack to power real-time advertising at scale.

They unpack:

1.How Walrus enables sustainable and permanent storage for ad data

2. Why verification and transparency, not just speed, are redefining AdTech

3. What “Advertising on the Fastest Blockchain” really means for the $750B industry

4. How AdFi turns ad transactions into composable, yield-generating financial events This isn’t a hype talk, it’s a blueprint for real business on-chain.