Advisory Professional: Why Doing More Eventually Makes Things Worse

Rich Waller has built companies, exited, and now helps operators scale with intention. In this episode, we go deep on what leadership actually requires when you step into ownership—vision, accountability, hiring, onboarding, and the discipline of working on the business instead of getting trapped in it. Rich shares how joining Entrepreneurs’ Organization (EO) shaped his leadership journey, why goal-setting is a “muscle,” and how to build a team that can execute without constant founder involvement. We also unpack balance, time tracking, and the idea that your real priorities are proven by where your time goes—not what you say matters. If you’re building a company (or thinking about it), this one is a practical masterclass in how to scale with clarity.LEARN MORE about Rich Waller Instagram - https://www.instagram.com/rich.waller/followers/mutualOnly LinkedIn - https://www.linkedin.com/in/richard-waller-icd-d-57390529/ - https://www.linkedin.com/company/wallerco-advisory/ Website - https://wallercoadvisory.ca/ FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact