Agency Management 101: Lessons from a Marketing Veteran - Krystina Rubino

  This week, we had an insightful conversation with Krystina Rubino about managing agencies for optimal output and setting yourself up for success. Krystina brings a wealth of experience from her time at various agencies and her current role at Right Side Up, where she started the growth marketing practice for offline marketing.Three big things that stood out:1. Choosing the right partner - Be clear about scope and capabilities, and don't ask agencies to go beyond their expertise.2. Active management is key - Don't "set it and forget it" with agencies, especially if you're not a large client.3. Briefing is crucial - Provide comprehensive materials and context to avoid miscommunication and unnecessary revisions.Krystina shared valuable insights on agency dynamics, including the importance of treating agency partners like part of your team, being aware of potential hidden clauses in contracts, and the benefits of working with consultants for smaller brands. You can find more conversations like this on Krystina's podcast, Growth Talks, or check out Right Side Up's website for their services.rightsideup.com