EPISODE · Mar 20, 2026 · 44 MIN
Ahmed Soudodi: The Future of EVs, Risk & Winning in a Changing Market
from EMIT TALKS · host EMIT TALKS
What does the future of mobility actually look like, beyond the headlines?In this episode of EMIT TALKS, Ahmed Soudodi (VP, Kia Middle East & Africa) shares a rare inside view on how one of the world’s leading automotive groups is navigating the shift toward electric vehicles, AI, and new mobility models.But this isn’t just about cars.It’s about decision-making under uncertainty, why most people misunderstand failure, and how leaders stay ahead in industries that are changing faster than ever.From launching brands with zero margin for error…to managing growth across 66 countries…to betting on what comes next before it’s obvious.This is a conversation about thinking long-term in a short-term world.
What this episode covers
What does the future of mobility actually look like, beyond the headlines?In this episode of EMIT TALKS, Ahmed Soudodi (VP, Kia Middle East & Africa) shares a rare inside view on how one of the world’s leading automotive groups is navigating the shift toward electric vehicles, AI, and new mobility models.But this isn’t just about cars.It’s about decision-making under uncertainty, why most people misunderstand failure, and how leaders stay ahead in industries that are changing faster than ever.From launching brands with zero margin for error…to managing growth across 66 countries…to betting on what comes next before it’s obvious.This is a conversation about thinking long-term in a short-term world.
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Ahmed Soudodi: The Future of EVs, Risk & Winning in a Changing Market
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