AI and the Future of Copywriting episode artwork

EPISODE · Nov 26, 2025 · 50 MIN

AI and the Future of Copywriting

from Today in Marketing · host Rebecca Vickers

Is AI a crutch for your creativity or a tool to enhance your voice? In this conversation with Lib we chat about how AI helps and where it quietly misses the mark with our content and copywriting. We talk about the tension between quick outputs and the slower thinking writing needs, and why polished tools can spark imposter feelings if you are not grounded in your own voice. AI will not do the thinking for you, yet too often we let it.Lib shares how she uses AI for structure and research without handing over the creative part. We also touch on the emotional side of tech, from people feeling attached to their tools to writers drifting from their natural tone.The heart of the episode is simple. Know your voice, know your audience, and let AI support the work instead of shaping it. Strong writing still starts with a person who thinks and cares.______________________________________________________________________ Lib Aubuchon's WebsiteFollow Lib on InstagramConnect with Lib on LinkedInGet in Touch with Rebecca: Today in Marketing WebsiteSubscribe on YouTube   Follow on InstagramChat on ThreadsConnect on LinkedInThis podcast was produced by B&B Vickers Entertainment LLCSupport the show

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This episode is 50 minutes long.

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This episode was published on November 26, 2025.

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Is AI a crutch for your creativity or a tool to enhance your voice? In this conversation with Lib we chat about how AI helps and where it quietly misses the mark with our content and copywriting. We talk about the tension between quick outputs and...

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