EPISODE · Jun 3, 2025 · 29 MIN
AI built for sales: From pipeline generation to proposal creation
from AI in Action · host IBM
AI is changing the dynamics of every field—and sales is no exception. But what does that look like in action? In this episode, Morgan Ingram, founder and CEO of AMP Creative, explains how AI substantially increases the active selling time of sales professionals by automating the grunt work. For example, AI slashes the proposal creation time from hours to minutes. And that’s not it—AI also helps craft sharper, more personalized sales messages that improve response rates and drive higher revenue.Watch the full discussion on how you can AI-optimize your sales workflow, empowering sellers to focus on what matters—closing deals and boosting the bottom line.The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.
What this episode covers
AI is changing the dynamics of every field—and sales is no exception. But what does that look like in action? In this episode, Morgan Ingram, founder and CEO of AMP Creative, explains how AI substantially increases the active selling time of sales professionals by automating the grunt work. For example, AI slashes the proposal creation time from hours to minutes. And that’s not it—AI also helps craft sharper, more personalized sales messages that improve response rates and drive higher revenue.Watch the full discussion on how you can AI-optimize your sales workflow, empowering sellers to focus on what matters—closing deals and boosting the bottom line.The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity.
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AI built for sales: From pipeline generation to proposal creation
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