AI Could Destroy Your Brand in 2026 — What LA Business Owners Must Know

What does it take to protect your brand in an AI-driven world—before someone else profits from it? In this episode of Luxury On Call, Alexandra Miklosova sits down with attorneys and entrepreneurs Yulia Leshchenko and Elena Shum, founders of Name & Fame, a next-generation firm bringing together branding, intellectual property law, and marketing under one roof. From the biggest trademark misconceptions to international filing strategy, they explain why waiting can cost you everything—and share real stories of how quickly a name can be copied, domains can be purchased, and fake products (or even books) can appear under someone else’s identity. In this episode: The #1 brand protection mistake: launching before filing “File first, then go to market” (and why it matters) Global protection: what can happen after six months Cyber-squatting + domain buyouts AI & intellectual property: who owns what? Trademark vs trade secret (and how to choose) Their 3-Branch Approach: Branding Defining vision, identity, and positioning Legal Protection Trademark registration (local + international) Filing, enforcement, and infringement defense Marketing Audience targeting Promotion and value building 👉 Their philosophy:“Impossible is nothing. Every challenge is an opportunity.” Learn more about your ad choices. Visit megaphone.fm/adchoices