AI, Filmmaking & Storytelling | Phil Beastall

In this episode of What Is Missing in Marketing Today, I sit down with Phil Beastall — filmmaker and director behind Love Is a Gift and the Lewis Capaldi Someone You Loved music video.We dive deep into how emotion, authenticity, and storytelling still outperform algorithms — even in the age of AI.🎙️ In this episode:Phil’s journey from the creative industry into video productionThe making of Love Is a Gift — a £50 film that reached over 50 million viewersDirecting Lewis Capaldi’s Someone You Loved and shaping its emotional impactHow to create emotionally resonant content that cuts through AI noiseBalancing data, creativity, and human connection in modern marketingLessons from viral campaigns and how to stay authentic at scaleWhy forgiveness over permission matters when capturing real emotion on cameraWhat the future of storytelling and video marketing looks like in 2025If you’re a marketer, creative, or filmmaker, this episode will remind you what’s truly missing in marketing today — heart, story, and purpose.🎧 The full episode is live now!👉 Subscribe for weekly conversations on creativity, storytelling, and marketing that actually connect.#WhatIsMissingInMarketingToday #PhilBeastall #VideoMarketing #Storytelling #LoveIsAGift #LewisCapaldi #Filmmaking #CreativeIndustry #AIandCreativity #MarketingPodcast