AI for the Physical World: How Harish Abbott Is Reinventing Logistics with Augment

Logistics runs the world—but it’s been largely untouched by AI. Until now.In this episode of LegendsNLeaders, we sit down with Harish Abbott, a repeat founder behind multiple successful exits, including Deliverr (acquired by Shopify for $2.5B).Now, he’s building Augment—an AI platform designed specifically for the complexities of freight. Its flagship product, Augie, acts as a freight-native AI teammate, automating communication across phone, email, and logistics portals.We dive into:Why logistics is one of the most overlooked opportunities in AI What it really takes to automate operations in the physical worldLessons from building and exiting multiple companiesWhy Harish spent weeks shadowing freight operators to build the right productHow AI is reshaping supply chains in a volatile global environmentBefore Augment, Harish helped design fulfillment optimization systems at Amazon—giving him a unique perspective on how digital systems meet physical infrastructure.If you’re building in AI, logistics, or real-world systems—this episode will change how you think about automation.