AI or Disappear: How Jon Hyman Is Rewriting Customer Engagement for the AI Era

Marketing is broken—and AI is about to rebuild it.In this episode of LegendsNLeaders, we sit down with Jon Hyman, Co-Founder & CTO of Braze (NASDAQ: BRZE), the platform powering engagement for some of the world’s biggest brands.As competition explodes and attention becomes harder to capture, most companies are still relying on fragmented tools built for a different era. Jon has spent nearly 15 years shaping how modern customer engagement works—and now he’s leading the shift into agentic AI.We dive into: The evolution of customer engagement—and where it broke How AI is transforming marketing from reactive to intelligent Why brands must adapt now or risk disappearingLessons from building and scaling Braze through IPOWhat the future of marketing looks like in an AI-driven worldThis is a conversation about survival, scale, and what it takes to win attention in today’s market.If you’re building in consumer, SaaS, or AI—this episode is a must-watch.