Alexa, como posso melhorar o meu negócio? A estratégia do...

What this episode covers

Este podcast apresenta os conceitos teóricos da Blue Ocean Strategy, proposta pelos professores do Insead Dr. W. Chan Kim e Dr. Renée Mauborgne. O best seller publicado pela editora Harvard Business Review é uma das obras mais influentes deste século na Administração de Empresas. Para discutir as aplicações práticas desse conceito, o Prof. Ricardo Britto, Doutor em Administração pela USP e diretor da IBS Americas, analisa o caso do lançamento do Echo/Alexa pela Amazon.

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Frequently Asked Questions

How long is this episode of IBS Talks?

This episode is 10 minutes long.

When was this IBS Talks episode published?

This episode was published on May 5, 2020.

What is this episode about?

Este podcast apresenta os conceitos teóricos da Blue Ocean Strategy, proposta pelos professores do Insead Dr. W. Chan Kim e Dr. Renée Mauborgne. O best seller publicado pela editora Harvard Business Review é uma das obras mais influentes deste...

Can I download this IBS Talks episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.