Alexa, ¿cómo puedo mejorar mi negocio? ¡La estrategia del Océano Azul!

from IBS Talks · host IBS Americas

Este podcast presenta los conceptos teóricos de la Blue Ocean Strategy, propuesta por los profesores del Insead Dr. W. Chan Kim y Dr. Renée Mauborgne. El Best Sellers publicado por la editora Harvard Business Review es una de las obras mas influyentes de este siglo en la Administración de Empresas. Para discutir las aplicaciones practicas de este concepto, el Prof. Ricardo Britto, Doctor en Administración por la UPS y director de IBS Américas, analiza el caso del lanzamiento del Echo/Alexa por Amazon.

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This episode is 12 minutes long.

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This episode was published on May 5, 2020.

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