Alexa, how can I improve my business? The Blue Ocean Stra...

What this episode covers

This podcast presents the theoretical concepts of the Blue Ocean Strategy, proposed by Insead professors Dr. W. Chan Kim and Dr. Renée Mauborgne. The best seller published by Harvard Business Review is one of the most influential works of this century in Business Administration. To discuss the practical applications of this concept, Prof. Ricardo Britto, PhD in Administration from USP and director of IBS Americas, explores the case of the launch of Echo/Alexa by Amazon.

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Frequently Asked Questions

How long is this episode of IBS Talks?

This episode is 10 minutes long.

When was this IBS Talks episode published?

This episode was published on May 5, 2020.

What is this episode about?

This podcast presents the theoretical concepts of the Blue Ocean Strategy, proposed by Insead professors Dr. W. Chan Kim and Dr. Renée Mauborgne. The best seller published by Harvard Business Review is one of the most influential works of this...

Can I download this IBS Talks episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.