Aligning Product to Customer Use Cases: A Sales Engineer's Guide

from Altar of the Demo Gods · host Keith Wilson and John Morton

In this episode of Altar of the Demo Gods, the hosts discuss the importance of storytelling in sales engineering. They touch on the concept of the "story sandwich" and the art of creating a captivating intro and outro. They also explore the application of social engineering and the need for ego suppression in sales engineering. If you're interested in improving your storytelling skills as a sales engineer, this episode is a must-listen.

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This episode is 30 minutes long.

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This episode was published on March 11, 2024.

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