Alle machen Podcast und Sie sollten es ziemlich sicher auch

from Content Audit · host Content Agentur Austria

Podcasts ermöglichen starke Verbindungen zu Zielgruppen, die man über andere Kanäle mitunter kaum erreicht. Wie man das schafft und was es dafür braucht, erklärt unsere Podcast-Expertin Sina Löw in dieser Folge. Ein fehlendes Studio oder komplizierte Aufnahmetechnik stellen heute längst keine Hürden mehr für einen erfolgreichen Podcast dar. In den unendlichen Weiten der Podcastlandschaft sind vielmehr klare Ziele und ein starkes Konzept entscheidend. Dafür gibt es unzählige Möglichkeiten, die allerdings eines gemeinsam haben: an gut überlegtem Storytelling kommt man nicht vorbei! Ein Beispiel für Storytelling mit starken Elementen der Reportage ist der Cybersicherheitspodcast „Web of Trust“: https://web-of-trust.podigee.io/1-fakeshops-teil-1

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This episode was published on February 16, 2026.

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