ALWD 034: When Lightning Strikes with Jimmy Hickey

ABOUT OUR GUEST Jimmy Hickey is the creator and co-owner of Findlay Hats. He's a former professional paintballer, current photographer, and all-around awesome dude. He works out of his garage, which doesn't prevent him from hitting the big time. ABOUT THE EPISODE While on vacation Jimmy sees one of his hats on a guy walking down the street in Rome. He gets a picture with the guy, and then lightning strikes: his post about the encounter hits the front page of Reddit (a community of millions of people). What follows is the busiest week he's ever seen, so in our conversation he walks us through what that's like, how he got started, the power of community, and a lot more. If you're thinking of starting your own business, or wondering how the power of social media can make or break your project, give this a listen. Plus, Jimmy surprised A Life Well Designed with a discount code just for our listeners (that's you!) so stick around to the end for a code worth 15% off your order! MENTIONED IN THE SHOW FindlayHats.com NickHammondDesign.com The Original Reddit Post @findlayhats Visit A Life Well Designed