Amazon Advertising Crash Course with Vasilios Lambos

from Facts Not Feelings with Brooke C. Furniss · host BZ Consultants Group

Join me as I sit down with CognitionDigital.io's Chief Marketing Officer & all-around programmatic genius, Vasilios Lambos. We talk all things Amazon Advertising. Maybe you have just started on your Amazon journey; you are thinking about venturing into it, or you have no idea whatsoever about it, but you have been meaning to investigate! This is a conversation you don't want to miss! Let's do this!0:00 Start1:27 Vasilios Intro, How CongintionDigital Came to Be, Helping Solve Programmatic and the Amazon DSP Issues3:36 Misconceptions: What Exactly Is Amazon Advertising and What Does It Do? Breaking Down the Facts4:56: $30 Billion Worth of Reasons To Choose Amazon Advertising5:43: Programmatic for Dealers and How to Capitalize7:17: How Amazon Spend Relates to Other OTT/Streaming Services? Should I Be Spending More Than I Was In 2020?8:13: Lower Car Inventory Doesn't Mean Demand Has Slowed Down: Consumer Is Searching and Shopping More9:41 What Is Amazon Garage? Breaking Down The Facts From Feelings on What Amazon Garage Is and How Dealers Can Benefit From It16:38 Breaking Down the Location and Environment of Amazon Ads. Where Are Amazon Ads Served? Where Can Amazon Advertising Be Found? How Does Amazon Advertise Their Products? What Is Amazon's Marketing Channel?18:07 Not All Devices Are Created Equally. Placement Is Only Part of the Equation - Usage Is the Other Major Player20:42 What Are The Pros and Cons of Amazon Advertising? Should I Use Only Amazon Advertising or Do I Need Other Mediums?23:11 How Do You Measure the Success of an Advertising Campaign? How Do You Measure Ad Performance? What Is ROAS In Amazon Advertising?25:55 Hey Alexa…Streaming Audio and The Next Wave of Advertising through Smart Speakers31:26 Who Is An Amazon Customer? What Is An Amazon Customer and Why Should YOU Care? Have You Changed Your Process for Them?32:39 Looking to Start with Amazon Advertising? Where Should You Start? What Steps Does One Take? What Advice Does Vasilios Have For You?37:26: Lightning Round Questions40:30 What Is Vasilios #1 Facts Not Feelings He Battles?44:17 Coffeyville & Google Analytics - Yeah Look It UpConnect & Follow Vasilios Lambos: https://qrco.de/bdA9vT Connect with BZ Consultants Group: https://qrco.de/bcqqFo #BZConsultantsGroup #BZConsultants #FactsNotFeelings #FactsNotFeelingsFriday #VasiliosLambos #CognitionDigital #Amazon #AmazonAds #AmazonAdvertising #AmazonGarage #OTT #DisplayAds #AmazonPrime #BeKind #CustomerExperience #Consultant #Podcast #automotive #CarConsultant #AutomotiveConsultant #CartTalk #CarDealership #WomenInAutomotive #womeninbusiness #automotivemarketing

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This episode is 50 minutes long.

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This episode was published on July 10, 2022.

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