Amazon Alexa Plus Hits Hindi Beta

Amazon is testing a Hindi version of its AI assistant Alexa Plus in India, marking a major push into the country’s massive Hindi-speaking market of over 600 million people. While Alexa launched in India in 2017 with English and added Hindi in 2019, this new generative AI-powered upgrade aims to capture voice-first adoption across bilingual users. Though Alexa Plus rolled out globally in phases—first in the U.S. in February—it’s now expanding to the U.K., Canada, and Europe. The Hindi beta is the current focus in India, with Amazon seeking user feedback before a full launch, signaling a strategic bet on voice as the future of AI interaction in the region. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/8bb7dc69ec75da3d