Amazon Prime & Data Analytics - Managerial Analytics: Pow...

What this episode covers

Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable data - and increase the basket value of products that its Prime customers will buy over time. Smart marketing. Co-author of "The New Marketing Analytics" David Dirks discusses his observations & insights on data & manag...

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Frequently Asked Questions

How long is this episode of Managerial Analytics: Powering Your Career?

This episode is 5 minutes long.

When was this Managerial Analytics: Powering Your Career episode published?

This episode was published on September 20, 2020.

What is this episode about?

Amazon is a wonderful business model to study. One specific area as a marketer that appeals to me is its ability to create ways to expand its data sets on its customers. Amazon uses its excellent Prime service as a way to collect that valuable...

Can I download this Managerial Analytics: Powering Your Career episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.