Amie Stankiste on investing in effective marketing within financial services

from B2B Marketing Needs Don Draper · host True

Amie Stankiste is responsible for building and executing the global marketing strategy for S&P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry.Amie leads an award-winning team of 80 marketing professionals focused on driving growth, through generating quality leads and converting them into a sales pipeline.We discuss: How ESG plays a role in communications and brand buildingMerging two globally recognised brandsHer view on 'Big Impact" campaigns and how they can be used The importance of emotional messaging in FS marketing

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This episode was published on November 3, 2021.

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