Amie Stankiste on investing in effective marketing within financial services

Episode 10 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "Amie Stankiste on investing in effective marketing within financial services" was published on November 3, 2021 and runs 22 minutes.

November 3, 2021 ·22m · B2B Marketing Needs Don Draper

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Episode Description

Amie Stankiste is responsible for building and executing the global marketing strategy for S&P Global Market Intelligence, now a $2 billion+ business within a highly competitive industry.

Amie leads an award-winning team of 80 marketing professionals focused on driving growth, through generating quality leads and converting them into a sales pipeline.

We discuss:

How ESG plays a role in communications and brand building
Merging two globally recognised brands
Her view on 'Big Impact" campaigns and how they can be used
The importance of emotional messaging in FS marketing

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