Amplifying Your Brand via Podcasting with Liz Williams

Join us on this insightful episode of "Make Marketing Makes Sense" as our host, Josh Owens, sits down with Liz Williams, the visionary founder of the Southern Food and Beverage Museum. In this engaging conversation, Liz delves into her personal journey of starting and maintaining her own podcast, "Tip of the Tongue." She shares valuable lessons on the importance of consistency, the power of genuine content, and how her podcast has opened doors to new opportunities and connections. Liz's approach to podcasting emphasizes authenticity over slick production, aiming to create real conversations that resonate with listeners. She also discusses the unexpected benefits of her podcast, from increasing museum visits to fostering strategic partnerships. Whether you're a marketing enthusiast, a podcast aficionado, or someone interested in the intersection of food, culture, and communication, this episode offers rich insights and practical advice. Tune in to discover how Liz Williams harnesses the power of podcasting to make a meaningful impact. Listen to the episode on Spotify, Apple Podcasts, or wherever you get your podcasts. Don't forget to subscribe for more episodes of "Make Marketing Makes Sense" where we explore the art and science of marketing with industry experts and leaders. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/