Another Round: More Sipping with Jeff Larson

Q: How long is this episode of Marketing Over Bourbon?

This episode is 51 minutes long.

Q: When was this Marketing Over Bourbon episode published?

This episode was published on January 4, 2026.

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from Marketing Over Bourbon · host Sheila Butler

Chief Marketing Officer, Jeff Larson, returns to share what goes on behind the scenes of major marketing decisions at Disney, Princess Cruises, Golf Channel, and more. We share perspectives on using consumer insights effectively, leading through crises, running large in-house creative teams, and deciding when to pivot versus stay the course in your marketing. To work with Jeff, contact: https://www.linkedin.com/in/jeffreyalanlarson/ To work with Sheila, contact: https://www.butlermg.com/

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Another Round: More Sipping with Jeff Larson

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How long is this episode of Marketing Over Bourbon?

This episode is 51 minutes long.

When was this Marketing Over Bourbon episode published?