Answer Engine Optimization: How AI Is Changing Search for B2B Brands

from B2B Business Class · host Westport Studios

Search is changing fast, and businesses are already feeling the shift. In this episode, Patty Dominguez, Founder of More Leverage Solutions, explains the next evolution of search: Answer Engine Optimization (AEO), and why it matters now. Patty breaks down how people are increasingly using tools like ChatGPT to decide who to trust, who to call, and who to ignore. The conversation explores what makes brands “chosen” by AI systems and the foundational steps businesses can take to stay visible as search behavior continues to evolve.Join us as we discuss: [2:17] What is Answer Engine Optimization (AEO)?[14:39] Why voice optimization needs to be a focus of your website [20:34] Community signals and why online conversations matterTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.Hosted on Ausha. See ausha.co/privacy-policy for more information.

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This episode is 31 minutes long.

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This episode was published on February 10, 2026.

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