Aputure's Mitch Gross on Lighting Technologies, Cinematography and Filmmaking

In this episode, we welcome Mitch Gross. Mitch is Global Director of Product Marketing at Aputure. In our conversation, he shares about his early days, career as a cinematographer in New York City, as well as his experiences working at top companies such as AbelCine, Panasonic, and Aputure. Mitch also offers tons of educational information about cameras, lights, and lenses — and other insights for filmmakers in the trenches. “The Making Of” is presented by AJA:Explore AJA’s New Solutions for Next-Gen Production and BroadcastAhead of NAB 2025, AJA debuted innovative solutions for production and broadcast professionals, including the BRIDGE LIVE 3G-8 IP video bridge for remote workflows/streaming/backhaul, the DANTE-12GAM IP audio embedder/disembedder, and KUMO 6464-12G compact SDI router. Find out how your facility, pipeline, or project can benefit from the flexibility these new tools provide here.Vimeo NAB Event:April 7th | The Beverly TheaterA night of inspiring Vimeo Staff Picks, creative community, and drinks!Meet fellow filmmakers, NAB community, and say hi to the Vimeo team!7pm Doors open8-9pm Film screening9-11pm Vimeo Party — beer, wine, + bites!RSVP required. Free tickets hereIgelkott Studios: Redefining Driving PlatesSay goodbye to the limitations of array rig plates. Igelkott’s precision-crafted single-lens driving plates deliver perfect parallax, seamless stitching, and true-to-life depth—no mismatched angles or post headaches. The choice of top filmmakers for flawless in-camera realism. Experience the future of driving plates at www.igelkottplates.comOscars Night Puts OWC Jellyfish in the Middle of the ActionOWC Jellyfish was front and center on Oscars night, supporting the behind-the-scenes editing and post workflows that brought the evening to life. From pre-show prep to real-time content delivery, discover how OWC’s high-performance shared storage powered the Academy’s digital team. See how professionals rely on Jellyfish when the pressure’s on—and the world is watching. Read the full story »A New Solution Available from Videoguys…The SanDisk Extreme Portable SSD is built for adventure, fitting seamlessly into your mobile lifestyle while delivering blazing-fast NVMe performance with read speeds up to 1050MB/s and write speeds up to 1000MB/s. Designed for content creators and on-the-go professionals, this high-capacity drive is tested and compatible with iPhone, making it easy to free up space on your smartphone. Its rugged design offers up to three-meter drop protection, IP65 water and dust resistance, and a durable silicone shell for extra security. Backed by a 5-year limited warranty, the SanDisk Extreme Portable SSD is now available in an impressive new 8TB capacity at Videoguys.com. Check it out here ZEISS Cinema To Present New Solutions at NAB 2025ZEISS Cinema is proud to be presenting our Scenario camera tracking solution at 2025 NAB CineCentral in the North Hall. Join ZEISS on Monday, April 7th at 2:30pm in North Hall for a hands-on presentation of how this technology can save you time and cost of IVFX, and post-production workflow. For more info, visit hereCartoni Celebrates 90th Anniversary with New E-Series Launch at NAB ShowCartoni celebrates the company’s 90th anniversary at NAB Las Vegas. Find them in the show’s North Hall at booth #N2539. Cartoni will showcase their latest support systems, heads, pedestals, and Lifto PTZ elevation columns in a retrospective ranging from the company’s earliest 1935 cinema tripod (complete with a 1936 Mitchell NC camera courtesy of the American Society of Cinematographers) to their recently announced E-Series of broadcast/cinema Encoded Heads. Visit here Podcast Rewind:March 2025 - Ep. 73…“The Making Of” is published by Michael Valinsky.To advertise your products or services to 150K filmmakers, TV, broadcast and live event production pros reading this newsletter, email us at [email protected] Get full access to The Making Of at themakingof.substack.com/subscribe