Archive the Joy! Super Bowl LX (SportsCrit Super Bowl Series: Episode 3)

This episode documents the intersectional milestones of Super Bowl LX that are often overshadowed by political debate or commercial spectacle. Rather than centering controversy, this episode archives measurable, named, and documented cultural shifts that occurred during Super Bowl week and game day.Featured Milestones Discussed1. Coco Jones — “Lift Every Voice and Sing” (Pregame)* Performed the Black national anthem during pregame ceremonies.* Outfit designed by Karl Kani as a visual homage to Whitney Houston’s iconic 1991 Super Bowl anthem performance.* Backed by an all-Black ensemble.* Performance included Black American Sign Language interpretation.2. Celimar Rivera Cosme — Puerto Rican Sign Language (Halftime)* Deaf Puerto Rican interpreter who performed in Puerto Rican Sign Language (LSPR) during Bad Bunny’s halftime show.* Marked a major moment of culturally specific Deaf representation on a global sports stage.3. Telemundo Spanish-Language Broadcast* Delivered the most-watched Spanish-language Super Bowl broadcast in U.S. history.* Averaged approximately 3.3 million viewers.* Halftime peak viewership approached 4.8 million.4. Bad Bunny Halftime Viewership* Approximately 134 million U.S. viewers (Nielsen estimate).* Ranked among the most-watched Super Bowl halftime performances in history.5. Women in Sports Broadcasting* Two women serving as sideline reporters during the Super Bowl broadcast.* Built on the historical legacy of Lesley Visser (first woman to cover a Super Bowl in 1991), Pam Oliver, and Maria Taylor.6. Women in NFL Ownership Leadership* Jody Allen serving as Chair of the Seattle Seahawks.* Representation in executive ownership power structures.7. Choreography as Cultural AuthorshipCharm La’Donna as creative director and choreographer for:* Bad Bunny (2026)* Kendrick Lamar (2025)The halftime stage as a major site of African and Latin diaspora movement storytelling.📚 ReferencesAllen, J. (2026). Seattle Seahawks leadership overview. Seattle Seahawks Official Website.KQED Arts. (2026, February). Celimar Rivera Cosme brings Puerto Rican Sign Language to the Super Bowl halftime stage.KQED.National Football League. (2026). Super Bowl LX official broadcast and halftime production credits. NFL Communications.Nielsen Media Research. (2026, February). Super Bowl LX national television ratings report. Nielsen.Parade Magazine. (2026, February). Bad Bunny’s Super Bowl halftime viewership numbers revealed. Parade.People Magazine. (2026, February). Coco Jones performs “Lift Every Voice and Sing” at Super Bowl LX. People.People Magazine. (2026, February). Coco Jones channels Whitney Houston’s 1991 Super Bowl look. People.Telemundo. (2026, February). Telemundo delivers the most-watched Spanish-language Super Bowl in U.S. history. NBCUniversal Media.TodoTVNews. (2026, February). Telemundo breaks Spanish-language Super Bowl audience records. TodoTVNews.Visser, L. (1991). Super Bowl XXV broadcast coverage. CBS Sports Archive.