EPISODE · Jun 5, 2026 · 22 MIN
Are AI Token Costs Getting Out of Control
from Master B2B Friday 15 · host Master B2B
Andy and Brian talk about the anonymous company that allegedly spent - wait for it - $500 million in one month on Claude tokens, and wonder whether we've hit an inflection point where CFOs will put the breaks on token spending. Then they discuss whether the expected drop in token costs in the coming years will be offset by massive increases in token usage. It's just a matter of time before your company is having this conversation internally.
What this episode covers
Andy and Brian talk about the anonymous company that allegedly spent - wait for it - $500 million in one month on Claude tokens, and wonder whether we've hit an inflection point where CFOs will put the breaks on token spending. Then they discuss whether the expected drop in token costs in the coming years will be offset by massive increases in token usage. It's just a matter of time before your company is having this conversation internally.
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Are AI Token Costs Getting Out of Control
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