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Are global brands losing their lustre?

EPISODE · Jun 15, 2022 · 5 MIN

Are global brands losing their lustre?

from Breakfast Business with Joe Lynam

According to the latest index of global brands, Apple has reclaimed its spot as the most valuable brand in the world. Google came second with Amazon third. There was only one European brand in the top Ten - Louis Vuitton. But with soaring inflation and spending power eroded, will the shine come off some of these brands? Martin Gurreira, Global Head of Kantar BrandZ spoke to Joe this morning with more on this.

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Are global brands losing their lustre?

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