Are Sales and Marketing Truly Aligned?

In this episode we interview Kelley Hippler, Chief Revenue Officer, on what real sales and marketing alignment looks like when revenue is the shared scoreboard. What you'll learn in this episode:Why buyer behavior makes alignment non optional when 80 percent of the journey happens before sales enters the chatHow to set shared revenue goals so marketing stops optimizing for leads and starts optimizing for outcomesThe simple meeting rhythm that keeps marketing close to the forecast and close to what deals needHow Forrester’s CMO team used Salesforce to spot late stage pipeline and proactively help reps closeWarning signs you are misaligned like content requests that become expensive shelf decorationsHow a plan on the page helps you say no to shiny ideas without killing creativityWhere marketing can drive value after the deal through retention advocacy and expansionText us what you think about this episode!