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Are we weirding the normal, or are we normalising the weird? episode artwork

EPISODE · Sep 12, 2025 · 40 MIN

Are we weirding the normal, or are we normalising the weird?

from The Nugget; Business gold for business leaders · host Rog How

From selling wares on Brick Lane, to heading the creative direction at some of the biggest names in tech—Pinterest, Google and Tinder to name a few—James Hurst has done it all. Now the CCO of growth consultancy, ZAG, James explores how creative teams can push for innovation in a world obsessed with data and de-risking, asking the question: Are we weirding the normal, or are we normalising the weird?

What this episode covers

From selling wares on Brick Lane, to heading the creative direction at some of the biggest names in tech—Pinterest, Google and Tinder to name a few—James Hurst has done it all. Now the CCO of growth consultancy, ZAG, James explores how creative teams can push for innovation in a world obsessed with data and de-risking, asking the question: Are we weirding the normal, or are we normalising the weird?

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Are we weirding the normal, or are we normalising the weird?

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Frequently Asked Questions

How long is this episode of The Nugget; Business gold for business leaders?

This episode is 40 minutes long.

When was this The Nugget; Business gold for business leaders episode published?

This episode was published on September 12, 2025.

What is this episode about?

From selling wares on Brick Lane, to heading the creative direction at some of the biggest names in tech—Pinterest, Google and Tinder to name a few—James Hurst has done it all. Now the CCO of growth consultancy, ZAG, James explores how creative...

Can I download this The Nugget; Business gold for business leaders episode?

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