Are we witnessing the death of the CMO?

Send us Fan MailThe Chief Marketing Officer is under fire, but it's not for the reasons you might think.  Marketing is better understood by many, and yet still shrouded in mystery, but across the globe, we are witnessing the Death of the CMO.Answering this riddle is as complicated as it is fascinating.  On The Summit Podcast, this week, our guest Andrea Lechner-Becker sits down to discuss how the biggest branding challenge marketing faces today is an internal struggle.Andrea and Kyle discuss:How to say no while saying yesGetting things done for marketing-minded CEOsMoving marketing from a verb to a nounCreating value for your audience Partnering with salesCreating unforgettable impressions across your brandYou are not going to want to miss this action-packed episode.About Andrea Lechner-BeckerFueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to manage sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdorkAbout Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale.  Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Support the show