Are You "Customer Centric" Enough?

What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend th

Episode 22 of the The Marketing Insider: A Claritas Podcast podcast, hosted by Claritas, titled "Are You "Customer Centric" Enough?" was published on June 16, 2021 and runs 27 minutes.

June 16, 2021 ·27m · The Marketing Insider: A Claritas Podcast

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Summary

What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend their money and who with. Identity graph expert Jeff Bickel joins us to talk about the behind-the-scenes actions it takes for companies to embody customer centricity, like keeping up with new and evolving consumer targeting practices and regulations. We also welcome Tim Trull and Sean Rogers from Lavidge, an employee-owned ad agency specializing in discovering and communicating insights that engage, motivate and inspire. They share details on what it takes to make those that purchase your products and employ your services happy. Read the blog: https://claritas.com/claritas-blog/ Engage with Claritas for your primary research needs: https://claritas.com/contact/ Listen to the Measuring Success in an Omnichannel World episode: https://claritas.com/claritas-podcast/success-in-an-omnichannel-world/ Connect with Lavidge: https://www.lavidge.com/ Contact Tim Trull: [email protected] Contact Sean Rogers: [email protected] Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

Episode Description

What does it mean in today’s environment to be “customer centric”? The pandemic has potentially forever changed consumer behavior, and one such repercussion of that for marketers has been an even more critical eye when it comes to where consumers spend their money and who with. Identity graph expert Jeff Bickel joins us to talk about the behind-the-scenes actions it takes for companies to embody customer centricity, like keeping up with new and evolving consumer targeting practices and regulations. We also welcome Tim Trull and Sean Rogers from Lavidge, an employee-owned ad agency specializing in discovering and communicating insights that engage, motivate and inspire. They share details on what it takes to make those that purchase your products and employ your services happy. Read the blog: https://claritas.com/claritas-blog/ Engage with Claritas for your primary research needs: https://claritas.com/contact/ Listen to the Measuring Success in an Omnichannel World episode: https://claritas.com/claritas-podcast/success-in-an-omnichannel-world/ Connect with Lavidge: https://www.lavidge.com/ Contact Tim Trull: [email protected] Contact Sean Rogers: [email protected] Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

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