Are You Marketing to the Wrong People?

In this episode we interview Ethan Prete, a seasoned marketer with a consulting background and a data-first mindset, known for transforming scattered marketing efforts into strategic systems that actually drive results.What you'll learn in this episode:Why most marketers waste time on broad targeting—and how to fix itHow to build a real ICP using actual closed-won data (not guesses)The “dating app” analogy that will reshape how you think about customer targetingWhy thinking like a private equity firm leads to better marketing decisionsTactics for getting internal access to valuable data—even without technical skillsHow to influence RevOps, sales, and C-suite teams through aligned metricsThe mindset shift marketers need to eliminate bad campaigns without egoText us what you think about this episode!