Are You Measuring Paid Ads All Wrong?

In this episode we interview Evan Fehler, a seasoned B2B SaaS marketer now working with Directive, a performance marketing agency serving high-growth SaaS brands.What you'll learn in this episode:Why most companies misread their paid ad performance—and how to fix itA simple 3-part framework to revive underperforming ad strategiesHow layering attribution methods revealed $1.78 ROI for every $1 spent on AdWordsThe shift from polished ads to raw, proven organic posts—and why that mattersHow to scale brand ads with 20+ high-performing content pieces in rotationThe underrated power of self-reported attribution and its role in driving more budgetWhy retargeting might be overhyped if you're not reaching the right buyerTactical ideas for aligning content creation with paid campaign successThe hidden cost of not understanding your true North Star metricWhy Directive is moving from an 80/20 to a 60/40 brand-to-conversion ad splitText us what you think about this episode!