Are You Selling Features or Outcomes?

In this episode we interview Vikram Maram, who leads product and growth at SMARTe, a sales intelligence platform. What you'll learn in this episode:How to turn feature lists into outcome statements customers remember.A simple rule to eliminate fluffy copy your competitors could reuse.Ways to cut website word count while sharpening your message.How to mine Slack communities for real buyer questions at scale.Questions that reveal evaluation criteria buyers actually use.A practical path to align teams around one clear narrative.How to build a multi-step AI content workflow with n8n, Zapier, or Make.Why long guardrail prompts beat one-shot prompting for consistency.A drafting loop that posts straight to Webflow for faster publishing.Text us what you think about this episode!