Are You Still Writing for Humans? Does that need to change?

In this episode we interview Amit Gupta, longtime marketing leader at Fortanix with over 11 years of experience bridging tech and growth. Amit brings a sharp lens to the current AI revolution in content, and why most marketers are unprepared for what's coming next.What you'll learn in this episode:Why AI is now the first consumer of your content—not humansHow the shift from keyword to conversation is breaking traditional SEOWhy your Google Ads data is vanishing and what it means for targetingThe new black hole in Account-Based Marketing (ABM)How AI bots are distorting lead scoring and email trackingWhy personalization is failing and where real connection might still happenThe one question every marketer must ask before writing another blog postText us what you think about this episode!