Are You Trapped in Generic Content?

In this episode we interview Kimberly Hallman, Senior Vice President of Institutional Marketing at 160over90, a branding and cultural marketing agency. Kim works with colleges and universities to help them articulate their unique identity and communicate with clarity and impact.What you'll learn in this episode:How to recognize the signs of diluted, broad messaging that fails to connectA four-part strategic framework to recalibrate your content with intention and authenticityWhy trend-chasing can fracture your brand voice and how to avoid itHow to differentiate your brand by owning a distinct point of viewWhy anchoring your strategy in story arcs builds resonance over timeThe power of using internal alignment and audience prioritization to drive effective messagingHow to turn a negative review into a brand-defining statementText us what you think about this episode!