Ask Sid about Savvy the Squirrel

In this episode, Emma and Matt discuss the launch of a landmark industry campaign to help people build their confidence in investing. They discuss some of the reasons that people are held back from wanting to get invested, whether they think it’s something that’s not for them, or they lack confidence. The new character - following 4 decades after the famous ‘Tell Sid’ advertising campaign of the 1980s - launched last week, and over the coming year we’ll all be getting to know the new investing mascot: Savvy the Squirrel.Later, a discussion on inflation data, the latest from the Middle East, and a lookahead to some of the major retail sector results.This podcast was recorded on April 27 2026 and all information was correct at the time of recording.Nothing in this podcast is personal advice – you should seek advice if you’re unsure what’s right for you. Investments rise and fall in value, so you could get back less than you invest. And past performance is not a guide to the future. Hosted on Acast. See acast.com/privacy for more information.