EPISODE · Apr 18, 2019 · 31 MIN
Athleta CMO Sheila Shekar Pollak: Moving creative in-house was not out of frustration with agencies
from The Modern Retail Podcast · host Digiday
In the last year, Athleta, the women's workout wear brand owned by Gap Inc., has taken its creative in-house for its content creation efforts. Athleta CMO Sheila Shekar Pollak discusses the marketing mix for the brand that is on its way to becoming a $1 billion business, the importance of in-store events, omnichannel marketing and more.
What this episode covers
In the last year, Athleta, the women's workout wear brand owned by Gap Inc., has taken its creative in-house for its content creation efforts. Athleta CMO Sheila Shekar Pollak discusses the marketing mix for the brand that is on its way to becoming a $1 billion business, the importance of in-store events, omnichannel marketing and more.
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Athleta CMO Sheila Shekar Pollak: Moving creative in-house was not out of frustration with agencies
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