Attribution is overrated

In this episode, we dive into the complexities of attribution in marketing. What does it really mean? How can marketers assign value to their activities amidst flawed data and imperfect systems? Join us as we break down the concepts, discuss common pitfalls, and explore better approaches to measuring marketing effectiveness.Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!Website: https://thrivedigital.com/LinkedIn: https://www.linkedin.com/company/thrive-digital/Instagram: https://www.instagram.com/thrive_digital/YouTube: https://www.youtube.com/@ThriveDigitalMarketingThanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode. Follow this week’s hosts:Eric: https://www.linkedin.com/in/erictsloan/Kent: https://www.linkedin.com/in/kent-ross/Santana: https://www.linkedin.com/in/santana-blanchette/