Atul Sharma in conversation with Amith Prabhu #CommSPEAK

Atul Sharma is the Managing Director of Ruder Finn India and President of Public Relations Consultants Association of India (PRCAI). With 20 years of experience in the communications industry, he specializes in corporate reputation management, brand building, media training, agency operations including client acquisition, management, and team building.  Business Leader and Trusted Advisor working across technology, telecom, venture capital, consulting, aviation, automobiles, sports, lifestyle, retail and consumer durables sectors. Been a part of the public relations industry for over eighteen years and counsel diverse businesses, Indian and multinational on public relations, marketing communications, advocacy, crisis and issues, messaging, positioning and stakeholder outreach.  Prior to joining Ruder Finn, Atul was Chief Operating Officer for Genesis Burson-Marsteller. He was responsible for driving the firm’s operations including client campaigns, new business development and building efficient team structures. Atul played an instrumental role in new offerings, including GBM Live!Newsroom and GBM Digital Studio, as well as conceptualising the unique Step Up service offering. Atul had previously been at Weber Shandwick, working with clients including Oracle, HCL Technologies, UTStarcom, Palm Inc. and Logitech. He holds a Master’s degree in Business Economics from Delhi University.  Specialties: Strategic Consulting, Corporate Reputation, Advocacy Programs, Product Preference & Category Awareness Campaigns, Media Relations, Digital Media, Messaging, Crisis and Issues, Employee Communication, Category Creation Campaigns, Start Up PR, Sustainability & Corporate Responsibility Campaigns, Business Development, Team Mentoring & Development