Audience obsession: How Ellie Diop earned $3 million her first year

Imagine taking a $1,200 pandemic stimulus check and turning it into a multi-million dollar business. Creator and entrepreneur Ellie Diop did exactly that in 2020 by launching Mommy to Millionaire and Ellievated Academy Online, teaching millennial women how to fund and scale their own businesses. Ellie made her first million in 10 months, hit over $3 million in her 1st year, and now has vastly exceeded that. How did she get there?Ellie breaks down her business values (22:21, 24:16); the importance of authentically connecting with her audience, understanding their evolving needs, and giving them value (2:24, 11:45, 15:30, 30:15, 32:00). She also explains how to hire a team (21:50, 26:50, 27:40, 29:01) and build standard operating procedures and systems that work so she can move her brand to a direction where it doesn't only have to be her (19:35, 36:30). Other topics include the importance of having multiple revenue streams (9:42), her definition of sustainable success (17:27, 30:15), using ChatGPT as a thought partner (33:35), and much more. Listen in to learn from the Unique Genius of Ellie Diop.