Audience Segmentation That Actually Converts

What this episode covers

Lucas and Luna dive into a specific audience segmentation failure at a real B2B SaaS company that was wasting 40% of its marketing budget on the wrong people. They walk through how the company rebuilt its ICP model using behavioral data instead of firmographics, and the surprising metric that revealed the mistake. Specific numbers: 32% lift in SQL-to-opportunity rate after resegmenting. Practical takeaway: why 'target everyone in this industry' is a trap, and how to find the buyers who actually buy. #AudienceSegmentation #B2BSaaS #ICP #MarketingBudget #ConversionStrategy #BehavioralData #Firmographics #SQL #LeadGen #MarketingROI #BuyerPersona #DataDrivenMarketing #Business #Marketing #FexingoBusiness #BusinessPodcast #TheFunnelPodcast #TopOfFunnel Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy?

This episode is 6 minutes long.

When was this The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy episode published?

This episode was published on May 28, 2026.

What is this episode about?

Lucas and Luna dive into a specific audience segmentation failure at a real B2B SaaS company that was wasting 40% of its marketing budget on the wrong people. They walk through how the company rebuilt its ICP model using behavioral data instead of...

Can I download this The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy episode?

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