Audience Segmentation That Actually Converts

Lucas and Luna dive into a specific audience segmentation failure at a real B2B SaaS company that was wasting 40% of its marketing budget on the wrong people. They walk through how the company rebuilt its ICP model using behavioral data instead of firmographics, and the surprising metric that revealed the mistake. Specific numbers: 32% lift in SQL-to-opportunity rate after resegmenting. Practical takeaway: why 'target everyone in this industry' is a trap, and how to find the buyers who actually buy. #AudienceSegmentation #B2BSaaS #ICP #MarketingBudget #ConversionStrategy #BehavioralData #Firmographics #SQL #LeadGen #MarketingROI #BuyerPersona #DataDrivenMarketing #Business #Marketing #FexingoBusiness #BusinessPodcast #TheFunnelPodcast #TopOfFunnel Keep every episode free: buymeacoffee.com/fexingo