Aussies cut back on Valentine's Day spending

An episode of the Sunrise podcast, hosted by LiSTNR, titled "Aussies cut back on Valentine's Day spending" was published on February 12, 2026 and runs 1 minutes.

February 12, 2026 ·1m · Sunrise

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Episode Description

Fewer Australians plan to purchase Valentine's Day gifts in 2025, with 800,000 more people opting out compared to previous years, though overall spending is projected to reach $550 million. The shift reflects a trend towards more mindful spending, with couples prioritising savings for travel and home deposits over traditional romantic gifts. Men are expected to spend an average of $171 compared to women's $123, with flowers, chocolates and jewellery remaining the most popular gift choices.

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